The central hub connecting product, data, and marketing execution to drive user acquisition, activation, and revenue at scale.
Marketing Ops is Bybit's core growth and revenue engine — the central hub that connects product, data, and marketing execution to drive user acquisition, activation, and monetization at scale.
We own the full-funnel journey from attracting new users to converting them into active traders — powered by data, automation, and deep user behavior intelligence.
| Team | Mission | Business Scope | Strength | Expertise |
|---|---|---|---|---|
01 Business Ops Jack |
Be the operational backbone and campaign powerhouse — every campaign launches on time, every channel measured accurately. | Company-level campaign strategy & execution; marketing infrastructure including attribution, automation, push notifications. | Combines creative campaign thinking with engineering-grade operational rigor. Makes it go live, tracked, and scalable. | |
02 UJ & Referral Justin |
Turn new users into committed traders — optimizing every step from first deposit to first trade. | User onboarding journey (FTD → eFTD → eFTT); referral program; ByX community platform; Rewards Hub; re-engagement. | Deep understanding of what moves users from curiosity to commitment. Combines product intuition with data-driven experimentation. | |
03 Learn & SEO Sheikh |
Capture high-intent users at the moment they're searching — educate them into Bybit's most loyal, highest-value traders. | SEO strategy & execution; Bybit Learn platform; content localization; TradFi & RWA search visibility; education-to-action funnels. | Bridges search intent and product activation. Creates a compounding acquisition engine that improves without proportional spend increases. | |
04 Paid Media Yiran |
Drive efficient, scalable paid acquisition across global markets — maximizing return on every dollar spent. | Paid advertising across search, social, display, and programmatic; regional execution; media buying strategy & optimization. | Precision at scale. Combines data-driven media buying with regional market intelligence to acquire the right users at the lowest CPA. | |
05 Web2 Partnerships Khaled & Tara |
Unlock growth beyond crypto — bringing Bybit to mainstream audiences through platforms people already use every day. | Partnerships across mobility, streaming, F&B, esports, e-commerce; co-branded activations across EU, CIS, LATAM, MENA. | Opens doors no one else can. Brings in users who would never find Bybit through traditional marketing — expanding total addressable market. |